Game Cafe Branded
Branding of the Kansas City based board games store, Game Cafe. The branding is intended to be modular and versatile. The letter forms are based in the shape of the 20 sided die to connote one of the quintessential tools of fantasy board games. The design concept revolves about a fun attitude that invites the viewer to play games. Bright colors and fun illustrations are the main vehicle to depict some of the most popular gaming culture characters within the range of products offered by the store.